After I was done researching Mystery Shoppers, I decided to find some consumer report sites. On these sites I looked up reports on grocery stores, not any particular company, just grocery stores in general. While reading the reports, on these stores, I noted that consumers listed four items in their reports; service, perishable, selection and prices. Usually it was prices that seemed to be the first item of discussion, then it was the freshness of the perishable items, such as the produce, available selection and at the end the consumers would state if the associates were helpful and/or friendly. But the consumers were more interested in the prices and selections, and there were some that even took cleanliness into consideration.
Having read these consumer reports, I find that it is very apparent that companies need to be more conscientious of what they are offering the customers. Customer Service was more of a nice touch and was usually listed at the end of the reports; not the first three choices. That's not to say, that customers don't want great service, or a friendly atmosphere, it is just that customers were more inclined to list that as being the last thing.
Besides, if Customer Service were the most important practice for a company then, it would be safe to assume that, the leading competition would not be number one - we would be.
Talk at ya later!
Having read these consumer reports, I find that it is very apparent that companies need to be more conscientious of what they are offering the customers. Customer Service was more of a nice touch and was usually listed at the end of the reports; not the first three choices. That's not to say, that customers don't want great service, or a friendly atmosphere, it is just that customers were more inclined to list that as being the last thing.
Besides, if Customer Service were the most important practice for a company then, it would be safe to assume that, the leading competition would not be number one - we would be.
Talk at ya later!