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Saturday, January 7, 2012

Grocery Store Clerk - CONSUMER OPINIONS

After I was done researching Mystery Shoppers, I decided to find some consumer report sites.  On these sites I looked up reports on grocery stores, not any particular company, just grocery stores in general.  While reading the reports, on these stores, I noted that consumers listed four items in their reports; service, perishable, selection and prices.    Usually it was prices that seemed to be the first item of discussion, then it was the freshness of the perishable items, such as the produce, available selection and at the end the consumers would state if the associates were helpful and/or friendly.  But the consumers were more interested in the prices and selections, and there were some that even took cleanliness into consideration.

Having read these consumer reports, I find that it is very apparent that companies need to be more  conscientious of what they are offering the customers.   Customer Service was more of a nice touch and was usually listed at the end of the reports; not the first three choices. That's not to say, that customers don't want great service, or a friendly atmosphere, it is just that customers were more inclined to list that as being the last thing. 

Besides, if Customer Service were the most important practice for a company then, it would be safe to assume that, the leading competition would not be number one - we would be.

Talk at ya later!

2 comments:

  1. you would think that good customer service would be number one, i mean how else would you get them to come back. i was always told that as long as you keep them happy they will come back bt what do you do when everyone is on a tight budget these days and so focused on the prices? seems like the economy is getting money hungry but nice cover up is to 'improve' by raising things? doesnt make sense to me, maybe i'm in the wrong era.. lol. what did happen to being friendly as the focus, was it ever an importance to anyone....

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    1. Thank you for taking the time to read my Blog. I appreciate your view point.

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